Roots & Burgers Web Design Project

Roots & Burgers: asia in a bun

Identity | Creative

Otium Web Design Project

Otium: e-shop breakthrough

Ecommerce Website | Creative

Ilaria Coaching Web Design Project

Ilaria Coaching: online clarity

Web | Creative | Identity



We are a collaborative team of art directors, visual artists, designers, technologists and writers. Our skill-set: brand identity, graphic & web design, creative storytelling, user experience innovation and digital marketing. We create stylish brand communications that touch people’s imagination.


Great storytelling has always been vital in engaging and moving audiences. Digital is a sea change - we love the challenge of stretching a ‘driving idea’ across different platforms, devices and mediums. We want our work to attract the right audience for your brand, build recognition and create lasting value.

Web Design


Design & Code
Content Creation
Strategy Building

We seek pixel perfection in all our interactive designs. Our vision is multi-screen: multi-device usage and media consumption now clearly show that integrated strategies are a must.

We are committed to providing a practical and functional user experience.

Digital strategy is always inspired by the core values of a brand. We create a distinct visual style where the character and values of each brand remain consistent and persuasive across multiple digital platforms.



Brand Identity
Tone Of Voice
Visual Language

From strategy-building to brand refreshing, we collaborate with our clients to evoke their brand story through custom visual messaging, creating dynamic identities that consumers find engaging, surprising and memorable.

Brand communications is all about expressing the brand’s culture, character, personality and the services offered within every aspect of its world.

It is our mission to help companies define and express how they are different and special.



Moving Image
Graphic Design
Photography & Styling
Art Direction

Print + pixel: we create useful, well-crafted content.

Every business should have a verbal identity - it is the Siamese twin of a visual identity. We make sure what you say resonates across your communications and reflects your core values.

We also create visually compelling print and interactive content - from clean, minimal product photography to bespoke gamification to print collateral design.


Ignition Workshops

Our Ignition Workshops are creative team-building events. The 1-day or 2-day experiences are individually tailored for each participating group - they are fully immersive and always surprising.

Sometimes we probe deeper into the mechanics of your business, reinforcing and progressing brand awareness within your own group. Sometimes we make sure you all have a day off, switching off.

All our activities invariably pull teams together, reinvigorating group interaction, forging new relationships and discovering hidden talent. Our workshops are more about exploration and breaking boundaries than reaching a particular destination.

From the initial meeting right through to the launch of the Otium brand and website, working with The Lucky Lot was an outstanding experience - both creatively and logistically. This testimonial is one of gratitude.

Marcus Williams

Thanks so much for an incredible team day with The Lucky Lot. It was far beyond any corporate team building experience any of us have had before. It was definitely ‘outside the box’ and really pushed the creative boundaries in all of us. Thanks so much for pushing our comfort zone to the limit - really brought us all together. We got so much more than we ever expected.

Conor Elliot
Director of programmes

We have been delighted to work with The Lucky Lot on a number of projects. The team has varied depending on the scope of the work, but has always delivered excellent results. They are very strong creatively, whilst paying close attention to the client brief, and effectively meeting deadlines. With a broad talent base they have a really comprehensive service offering, which Emelia manages brilliantly.

Tania Unsworth
Managing director
HMS International

Emelia and her team created my website and gently guided me through the process and what I needed to provide to enable it to be built. She was so patient and created everything I could have dreamt my website to be. I am thrilled with the result and the response from new clients when they have seen it has been overwhelmingly positive.

Cali Rand
Cali Rand Garden Designs

Ignition Workshops

Be Moved


We are a lucky bunch of designers, developers, artists and media professionals who work together in pop-up design teams. Unifying trait: sure-footedness in a specialised craft.

Our ‘cherry-pick’ model means that we can put forward a super-effective task force: the best independent strategists, designers, writers, photographers, filmmakers and technologists, wherever they may be found.

Emelia Jones
Creative Director & Founder

Emelia Looking at Insperation

Emelia launched The Lucky Lot in 2013, having worked for the UK’s leading entertainment agencies in A&R/Management and as a freelance media and entertainment journalist, copywriter and playwright. In 2002, Emelia was awarded the M.Phil in Creative Writing & Publishing at Trinity College Dublin. She now works as a creative recruiter, discovering talent and leading one-off technology-design teams for brands worldwide.

The Lucky Lot HQ is in Chocolate Factory, Dublin. Located on the northside, this old sweet factory is being transformed into a creative home, accommodating a wide range of new urban innovators and artists' studios.